We are seeing a 43% increase YoY in the last 30 days of ski and season pass ticket sales - which means skiers and riders are ready earlier than usual to strap on their gear and hit the slopes.
This is a huge increase over last year - and is proving great confidence that this winter will be an active and profitable season for the mountain and ski resorts.
According to the Farmers Almanac, this winter will be a Wet Winter Whirlwind.
Ticket sales are up year-over-year and the winter is expected to be white. The perfect storm to sell more of your tickets and packages dynamically priced to increase overall revenue.
If you’re charging relatively the same price for your lift tickets, or manually updating any of the ticket prices throughout the week - there is a missed opportunity for additional revenue based on prices reflecting current customer demand.
Mid-week lift tickets should be lower than weekend lift tickets. We all know this. But do you truly know what each price should be set at? Do you know the shift in demand throughout the day, not just the week? Do you know what the highest/lowest rate you can sell lift tickets at in order to sell more tickets to increase overall revenue? Are you converting as many website viewers as possible? Are you selling more packages or bundles to your guests weeks or even months in advance?
These are just some of the questions and scenarios that implementing a demand-based pricing strategy with a seamless and fully integrated website can solve automatically, allowing you to focus on other areas of the business.
Upgrade Your Mountain's Tech Before the Snow Falls!
Yes, the winter season is fast approaching, but it's not too late to upgrade your pricing strategy and e-commerce tech stack. The sooner you can implement Dynamic Pricing - the faster you will collect on increased revenue.
The Digital Mountain: More Than Just Slopes
Reimagining the Guest Journey
Gone are the days of static pricing and one-size-fits-all experiences. Today's mountain destination is a sophisticated ecosystem of technology, personalization, and guest experience customization.
Fundamental Technologies: Website and Mobile App
Next-Generation Website: Your Mountains Digital Front Door
Your website isn't just a brochure—it's a comprehensive digital experience for your guests. A sales engine that converts viewers into buyers.
Key Features of a Spotlio-Built Website:
Mobile App: Your Guests’ Pocket Mountain Guide
A mobile app transforms the guest experience, year-round. Riders have access to everything they need right in their pocket. Which means you have access to them as well.
Spotlio Built Mobile App Capabilities:
The Competitive Advantage
With today's customer demands, a digital transformation isn't a luxury—it's a necessity. By investing in smart technology, you won’t be just selling lift tickets; you’ll be creating memorable, personalized mountain experiences for everyone.
By embracing these digital transformations, ski resorts can stand out from the competition and elevate the visitor experience from the moment they start planning until their skis hit the snow. So, as the first snowflakes start to fall, ask yourself: Is your mountain ready for winter?
Be Proactive, Not Reactive - Invest In The Right Tech Stack
Winter preparedness is more than a checklist—it's a comprehensive, year-round commitment. By investing in, technology, the right pricing strategy, and sales & marketing, mountain communities can transform a simple ski day into memorable, personalized, and profitable experiences.
Your Mountain. The Guest Journey. Powered by Spotlio.
Spotlio is a trailblazing force in destination digital technology, offering tailor-made solutions — from apps to e-commerce, and almost everything in between — that redefine how travelers interact with resorts, parks, and attractions. With a decade-long legacy of excellence, Spotlio empowers clients with innovative white-label digital solutions and pricing services, fostering connections and enhancing experiences on a global scale. Schedule a demo to learn more.