Spotlio Blog

Spotlio Product & Feature Updates 2025

Written by Spotlio | Jan 27, 2025 3:30:00 PM

Spotlio is a trailblazing force in destination digital technology, offering tailor-made solutions that redefine how travelers interact with resorts, parks, and attractions. We empower our clients with innovative white-label digital solutions and pricing services, fostering connections and enhancing experiences globally.

We are dedicated to building the products and features that our clients need to achieve their business goals and create memorable guest experiences. That is why we make it a priority to conduct research, collect customer and guest feedback, and explore future trends and opportunities to inspire and guide us in our ongoing pursuit of delivering the best products we can to drive the ticketed attraction industry forward. 

Explore our latest product enhancements and new features designed to benefit both current and future customers. Stay ahead of the curve with more opportunities and advantages with Spotlio products and services.

Latest Innovations: Spotlio's Product & Feature Enhancements

 

Web: Image Placement on Mobile

It was essential for many of our clients to have the ability to choose the image placement for CTA Split Image on mobile.

Thanks to the newly added Split Image mobile placement option, this need is now met, providing an improved and seamless user experience on mobile devices.

Web: Mobile App CTA Background Images

Many of our clients have expressed the need to differentiate the background image of the Simple CTA on the mobile web version from the desktop version.

To address this, a new setting has been added, allowing clients to easily customize the mobile background of CTAs.

This simple yet powerful tool enables the site to be more aligned to a mobile-first experience and to create a unique look for the mobile web experience.

Web: Differentiate Images For Mobile

As our websites are designed mobile-first, we identified the need to personalize the mobile view and differentiate it from the desktop version, particularly in terms of imagery.

In response to this need, clients can now upload a different image for mobile and desktop in the Full Image module.

This feature offers a fantastic way to create a more distinctive and tailored mobile app user experience.

Web: Add Incremental Pricing Options

Clients have only been working on Itemized and Not Itemized pricing options for their packages, and we saw a great opportunity to take it a step further.

The new Incremental Pricing option allows clients to set a base price for packages, which increases with each additional item added during the purchasing process.

This feature is a game-changer for our clients’ marketing strategies: it creates a sense of value and transparency for customers while allowing resorts to increase revenue in a subtle, scalable way.

App: Display More Seasonal Data

Clients need more visibility of their data in the past as possible: you need to be able to see not only the active season and the two previous seasons but also the season before that.

To meet this need, the dashboard will now display the active season along with the three previous seasons.

Being able to see further into the past helps provide an even better idea of the data and allows for a more precise season comparison.

Web: Returning Customer Report

Resorts often struggle with visibility into guest loyalty and repeat behavior.

Our latest Analytics product addresses this by leveraging data to track return rates and identify products that drive loyalty.

This feature reveals our client's key insights, like how often guests return and which products drive their loyalty, empowering resorts to refine their retention strategies with precision.

 

 

Apps: Bike Park Widget

A new widget has been created for Bike Park customers. This new widget displays the opening status of bike park trails by difficulty level.

 

 

Apps: Smart Banner

For website and app customers, you can now add a Smart Banner on your website, promoting new mobile app downloads.

 

 

Web: Flyout Promo Boxes

Set different Flyout Boxes (or promotions) for different placements across your website. Easily promote one or multiple offerings with Flyout Promos per website.

Set the promo image, title, body, and soft CTA.

 

Maps: Dynamic Ski Map

The Dynamic Ski Map, now displays open ski lifts, along with the snow report, the weather forecast, and any lift alerts that need to be communicated. Guests can now pick and choose which lifts and trails are best for them.

Commerce: Promo Code Features

With this new release, you can now set promo codes based on percentage discounts, for specific products, and even use them multiple times. Perfect timing with Black Friday just around the corner!

Product-specific Promo Codes

  • We have introduced the possibility of adding related products to a campaign. These products can be added once the promo campaign has been created.

Percentage-based Promo Codes

  • We have introduced an option ‘Discount type' that can be set when creating a promo campaign. There, you can select between ‘Fixed’ or ‘Percentage’.

Multi-use Promo Campaigns

We have introduced a new field called ‘Code type’. This field has two options:

  • Single-use: A list of single-use codes will be generated.
  • Multi-use: You will be able to provide a single code (Coupon Code), that could be used as many times as you set.

 

Web: Mailchimp Integration

Our clients have been asking for an integration with Mailchimp. For those unfamiliar, Mailchimp is a leading email marketing platform that enables users to create newsletters, segment audiences, and personalize campaigns.

From now on, whenever a visitor registers for their newsletter, all information is automatically sent to Mailchimp, eliminating the need for manual file exports and imports. This marks a significant improvement in efficiency, allowing clients to instantly access and utilize their data.

Web: Cards - Supplier

We identified a valuable opportunity to help our clients better showcase their suppliers on their website.
With the newly enhanced Cards Module, adding suppliers is seamless and efficient.

The process is quick and effortless. It involves switching the source, selecting the supplier type and details, and saving.

This feature simplifies client workflows and elevates their website’s ability to display important supplier information.

Web: Snow Depths Ordering & Translations

You Can now arrange the snow depths. Following feedback from clients who wanted more control over how snow depth information is displayed on their platforms, we’ve added a feature that allows them to reorder, rename, and customize snow depth items.

This update provides greater flexibility in organizing snow depth information according to specific preferences, allowing for a more tailored user experience.

Web: Two Units of Measure

We have many clients with a global audience and there was a need for more control over how measurement units are displayed, particularly for clients who require both imperial and metric units to be shown simultaneously.

In response, we’ve updated the Live Conditions Module to allow them to visualize both at once.

This feature enhances how measurement data is presented, giving users more control over the display to suit their needs.

 

Types of Spotlio Product and Feature Updates:

Web Platform - Enhancements to our client's website interface and functionality

Mobile Apps - Improvements and new features for our iOS and Android apps

Commerce - Advancements in our cloud-based online shopping experience

Interactive Mapping - Refinements to our ski and park map technologies

Learn How Spotlio can Integrate all of Your Digital and Pricing Solutions

Spotlio is a trailblazing force in destination digital technology. It offers tailor-made solutions—from apps and websites to e-commerce and almost everything in between—that redefine the way travelers interact with resorts, parks, and attractions. With a decades-long legacy of excellence, Spotlio empowers clients with innovative white-label digital solutions and pricing services, fostering connections and enhancing experiences on a global scale. Request a demo to learn more.